Introducing
HEALTHBOOK
A PLATFORM DEVOTED TO HELPING SYSTEMS TO EVOLVE
Current Stage
SYSTEM
OF
RECORDS
SYSTEM
OF
INSIGHTS
SYSTEM
OF
ENGAGEMENT
THE
PITCH
ACCESS
"30% of people say they have had trouble accessing their health data when they needed it..."
"Previous research shows that 65% of Americans who don't have electronic access to their health information say it's important to have it. "
THE
PITCH
Gaining access to health records
Automatic translation of health record into understandable terms
Televisually communicating with health professionals from around the world
Storing health records digitally
Sharing differing 'Chapters' of the Healthbook with loved ones
Hyperlinking the translated health record
Integrating social, environmental and behavioral data with medical record data
Connecting with people for health purposes based on shared-health-interests
ROLL-OUT
STRATEGY
01
PHASE 1
-
Accessing Health RecordTranslation into everyday language
-
Hyperlinked page
-
Chapters shared based on choice
-
Social and Environmental Data factored in
-
Gathering data in real-time through wearable devices
-
Photographic journal feature
02
PHASE 2
-
Accessing Health Record
-
Translation into everyday language
-
Hyperlinked page
-
Chapters shared based on choice
-
Social and Environmental data factored in
-
Gathering data in real-time through wearable devices
-
Photographic journal feature
-
Doctor and medical professional side is integrated
-
Doctor has access to patient’s medical record
-
Medical professional can play a role in working with patient’s data analyses
-
Becomes part of the formal medical system
03
PHASE 3
-
Accessing Health Record
-
Translation into everyday language
-
Hyperlinked page
-
Chapters shared based on choice
-
Social and Environmental data factored in
-
Gathering data in real-time through wearable devices
-
Photographic journal feature
-
Doctor and medical professional side is integrated
-
Doctor has access to patient’s medical record
-
Medical professional can play a role in working with patient’s data analyses
-
Becomes part of the formal medical system
-
Widespread global popularity of Healthbook
-
Used as frequently as Facebook
-
Primary tool for people to gain control of their health and actively manage themselves
BUILDING ON
EXSISTING PLATFORMS
CURRENT JOURNEY MAP
Learns that he has the right to get his records and can get it online.
Goes to the website and logs -in
Overloaded with medical information
Need to see a doctor & don't know how and where to look for his records
Unable to understand medical terms
Unable to share with anyone or do anything about it
Point of
Intervention
PHASE 1
-
Accessing Health RecordTranslation into everyday language
-
Hyperlinked page
-
Chapters shared based on choice
-
Social and Environmental Data factored in
-
Gathering data in real-time through wearable devices
-
Photographic journal feature
WHAT THE CUSTOMER LOOKS LIKE
PHASE 2
WHAT THE CUSTOMER LOOKS LIKE
PHASE 3
WHAT THE CUSTOMER LOOKS LIKE
-
Doctor and medical professional side is integrated
-
Doctor has access to patient’s medical record
-
Medical professional can play a role in working with patient’s data analyses
-
Becomes part of the formal medical system
-
Widespread global popularity of Healthbook
-
Used as frequently as Facebook
-
Primary tool for people to gain control of their health and actively manage themselves
