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DESIGN JAM

(21-23 October 2016)

TARGET AUDIENCE 

We are designing for the American public, primarily for those with health records

 

Ultimately, we are designing for the global community !!

KEY

INSIGHTS 

ACCESS

"30% of people say they have had trouble accessing their health data when they needed it..."  

 

"Previous research shows that 65% of Americans who don't have electronic access to their health information say it's important to have it. "

USAGE 

"74% say easy electronic access to health data would improve their knowledge of their health and improve communication with their physicians."

 

"In fact, 80% of Americans who have access to their health information in electronic health records actually use it."

TECHNOLOGY

"65% of adults now use social networking sites – a nearly tenfold jump in the past decade."

"Young Adults Still Are the Most Likely to Use Social Media"

TREND 

ANALYSIS

  • Patients becoming partners with doctors as opposed to being treated as robots to be repaired

  • Society actively in control of health and lifestyle choices

  • Big Data and many new Self-tracking devices 

  • Analyzed data allows him to make healthier choices

  • Global healthcare system

  • People from around the world can interconnect based on health

  • Personalized Medicine 

  • Probabilistic trajectories based on analyzed data (ever more sophisticated and accurate probability space) 

  • Strong integration with the environment

TARGET
INSIGHTS
TREND
End
DEMO

THE COMMON PROBLEMS

01

AWARENESS

Most Americans do not know that they can gain access to their medical records. Most also do not know of the relevance of their medical data to such things as preventing disorders from escalating or helping them make more personalised choices when it comes to lifestyle matters and medical treatment

02

HIPAA

Few are aware of HIPAA. HIPAA entitles patients to access to their medical and health records. Unfortunately, even those who are aware of HIPAA don't know what it means and allows. This is a highly relevant and important law pertaining to individual's health that is to far too many, opaque and obscure.

03

LAW 

How to get health records can vary State by State. The Laws, while all under HIPAA, can vary in surprisingly complicated ways. If people are aware of their rights under HIPAA, they likely do not know what ways State laws interfere with procedures for requesting and getting their medical records.

05

INTEGRATION

Health records aren't integrated with other relevant data about the individual. In an age where social media is so popular and helpful, there is no broad and global forum for people to discuss their health and connect with others

06

INTER-CONNECTIVITY

Communication of health records is not efficient. People do not have effective and efficient access to their health records. It is too cumbersome communicating one's medical profile from one location to another.

04

UNDERSTANDING

People do not understand their medical records in helpful ways. Even if their medical record is available to them, it is written in a way that is of little personal use for them. It is difficult for them to learn something from the record. It is mostly written for medical professionals, not for the people they are about

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